THE SECRETS OF THE BIG DOGS | SECRET NUMBER 8

07 Jul 21

SECRET NUMBER 8:

When I first got involved with sales in the OFFline world (more years ago than I care to remember!), the first thing I was taught was:  "Never try to promote more than one program at a time.  You spread yourself too thin, and you lose your focus."  That was (and still is, to a certain extent) the carved-in-stone, cardinal rule of sales.

But I'm here to tell you that, ON THE INTERNET not only SHOULD you promote multiple programs, you MUST promote multiple programs, and you must do it simultaneously!

Now this may sound like heresy to a lot of you, and under ordinary circumstances you would be correct;  it IS darn near impossible to effectively promote more than one concept, or product, or program at a time.

Generally speaking, you would find that, this course of action is far more time consuming, and the income generated from all these projects is actually less than focusing on just one project.   But this is the Internet we're talking about here and things are just a wee bit different.  There are three VERY important reasons why experienced and successful netpreneurs ALWAYS establish a diverse portfolio of business interests:

 I.  DIVERSIFICATION:
  It guarantees you stability, safety, and security.

Let’s get this one out of the way REAL quick!

I know it sounds like "cyber-heresy" to say that Internet companies can go out of business, but they are no more immune to financial troubles than their dirt world counterparts. In fact, because conditions change so rapidly on the Internet, companies that don’t continuously evolve in response to changes can easily find themselves king of the world one day and cleaning toilets the next.

This same thing (although at a slower pace) can happen to dirt world companies, of course, and this is why the mutual fund came into existence. A mutual fund takes investors’ money and puts it, not just into one stock, the value of which may rise and fall, but into dozens or hundreds of DIFFERENT stocks to "spread the risk." If one or two companies experience financial downturns or even go out of business, other companies in the portfolio compensate for it.

Think of the C.H.I.P. as a "mutual fund of the Internet"  While C.H.I.P. has nothing to do with stock market investing, the principal of "diversification of risk" still applies. GREAT pains have been taken to choose established, solid companies – companies that offer a real value. After all, we, ourselves have an investment of time and money in these programs – THEY ARE THE COMPANIES AND PROGRAMS WE USE OURSELVES! All "due diligence" that can be done, HAS been done.

But, then again, ya never know - one learns to take NOTHING on the Internet for granted.

 II.  DIVERSIFICATION:
 It guarantees you...

Quite frankly, the vast majority of programs on the Internet are geared toward people with little disposable income to invest in a business. The typical financial commitment for the majority of programs on the Net is around $25 per month, or $300 per year.   Now the typical compensation plan pays out a commission of 50%.  That means that the average program is going to pay you a commission of around $12.50 per month (if your prospect pays his subscription monthly), or $150 per year (if your prospect pays his subscription annually).

Now a single commission of $12.50 you receive every month (or $150 per year) is a little difficult from which to make a living.  So you have TWO options:  You can sell a lot more of these smaller $25/mo, $300/year subscriptions.  Or..... you can promote "bigger ticket" programs - those in the $250/mo, $3,000/year range.

The problem is, though, that there simply very, VERY few quality
$250/month, $3,000/year programs on the Net!

You pretty much have to "manufacture" one yourself by promoting SEVERAL cohesive, complementary programs at one time.

Are you starting to get the idea of C.H.I.P?

Now, if you are like most folks on the Net, you are used to the concept of $25/month programs. The idea of getting people to commit to $300 or more per month, or several thousand dollars per year may sound like an impossible task.

But it is NOT as hard to do as it may sound to you at first. Why? Statistics show that the typical marketer who is in ONE program as a paid member is ALSO in 6 or more OTHER programs as a paid member. In other words, most serious netpreneurs are ALREADY using and/or promoting multiple programs, but they are in those 6+ programs under 6+ DIFFERENT sponsors.

Wouldn’t it be GREAT if, somehow, you could be that person’s sponsor in ALL of those programs!!!???

Are you starting to see where we are heading with this?

The basic, underlying concept behind the C.H.I.P. program is now becoming clear:  The Big Dogs C.H.I.P. is specifically engineered to combine multiple programs to:

1.  provide our Big Dogs with safety and security by spreading risk over multiple sources

2.  allow our Big Dogs to achieve the Holy Grail of Internet marketing:  multiple streams of stable, recurring income

3.  give our Big Dogs access to huge volumes of targeted traffic from multiple, diverse sources

(Note: For a moment, let’s say there WAS a single "big-tcket" subscription-type program available. That would still go against the basic principals of diversification that we've outlined above.)

 III.  DIVERSIFICATION:
 It guarantees you multiple traffc sources.

Any one source of traffic can generate only a FINITE amount of traffic for you, no matter how good it is.  No single source or program, no matter how comprehensive and effective, can give you all the traffic you want.  No matter how successful you become, if you are a "one-source-wonder" when it comes to traffic, if that source has a problem.....

          .....you, my friend, are effectively out of business!

"Successful Internet marketing DEMANDS that you diversify in multiple programs simultaneously to insure (1) stability, safety, and security, (2) multiple streams of income, and (3) multiple traffic sources."

SECRET NUMBER 9:

Now just what does THAT mean!?

Folks, I’m here to tell you that, taken seriously and worked like a genuine business, there is just NO business like Internet marketing! It’s great. It’s wonderful! It’s terrific. There are dozens of positive factors about being a "netpreneur." But unlike every other form of marketing that came before it, nothing gives you the feeling of utter "ALONENESS" and FRUSTRATION that the Internet does.

A recent study by Carnegie Mellon University, in Pittsburgh, Pennsylvania, found that a person’s feelings of loneliness and depression INCREASED in direct proportion to the amount of time they spent on the Internet. And it’s REAL easy to see why this is so. Despite the fact that the Internet gives us almost instantaneous access to other people, it’s just not the same as interacting face-to-face with living, breathing human beings.

When you’re an Internet marketer you are "on your own" like no other business in the world.

As much as we like the idea of having our own business and not having a boss breathing down our throats, the Internet takes this to the extreme - to the point where we have NO interpersonal contact. There’s no water cooler down the hall where we can meet with co-workers. There’s no coffee shop down the block where we can gather with friends and talk over the events of the day, complain about the boss, or maybe talk over ideas with other warm bodies.

What’s worse is that we NEVER "get away from the office," do we?

Most of us have our office right in our homes. Even if we’re taking a break from the old computer and TRYING to watch a TV show, there’s always that feeling in the back of your mind that you SHOULD be doing something else with your online business.

Have a problem? Who are you going to talk to about it? Your spouse? (who, in all probability, thinks that this "Internet stuff" is silly and a waste of time anyway) Your kids? (who see the computer only as a different kind of video game). And we ALL know how tough it is to get through to a company whose "never-fail, user-friendly" software just isn’t as simple as you thought it was going to be.

The learning curve on the Internet can be a long one. It takes time before you really understand what you’re doing. My friend, take heart! We ALL go through it.

I hate to tell you how many times, at three o’clock in the morning, after HOURS of trying to figure out a new piece of software, or a new program, how many times I found myself wanting to just curl up into a little ball in a corner.

Or take an ax to my computer!

Does that surprise you? Folks, it’s something we ALL go through – every single one of us. But take heart! One day, as if by magic, everything just seems to snap into place. The clouds part, the sun shines through, and tasks that just days before, that perhaps took you hours of intensive, frustrating labor to perform – why, all of a sudden you can do them in minutes, while whistling a happy tune!

What makes it so doggone difficult is that WE HAVE TO GO THROUGH THIS ALONE!

“The person who tries to live alone will not succeed as a human being. His heart withers if it does not answer another heart. His mind shrinks away if he hears only the echoes of his own thoughts and finds no other inspiration. ”
                                                                                    -Pearl S. Buck

"If it’s any consolation, though, understand that you are NOT alone. Every single successful netpreneur has gone through this same thing. It’s what separates the Big Dogs from the little dogs – from those who persevere to become successful Internet marketers and those who throw their hands up and just walk away."

SECRET NUMBER 10:

"The Big Dogs NEVER
Put the Cart Before the Horse."

Of all the mistakes Internet marketers make that will inevitably lead to failure and utter disaster is allowing themselves to become infected with what I call the "Cart-Before-The-Horse" Syndrome.

Now just what does THAT mean!?

Maybe you already know of that perfect, ideal, once-in-a-lifetime product:  It's something that is glitzy and glamorous.  It's an item that is inexpensive and cost-effective.  You've used this product personally for several months and you know that it works even better than is advertised.  It's something that everybody wants and needs.  It does sound like that "can't miss" product, dunnit?

But, hold on there, cowboy;  lemme ask you a question.

How will people know you have this product?  And I don't want a simplistic answer like, "Oh, I have that area covered;  I already KNOW I need to advertise."

Y'see, merely knowing that you have to advertise just ain't good enough.  You need to know precisely - and I do mean precisely, exactly, specifically - how you're going to promote your product, before you start;  where are you going to promote it, what method (or methods) are you going to use, just how are you going to advertise and over what period of time, what results can you reasonably expect, what is your ad budget, etc, etc.  Just acknowledging that, "I know I need to advertise, and I have a coupla ideas to try out," doesn't cut it!

Naturally, your campaign is like a battle, and any battle is a fluid situation;  you must be prepared to modify your course of action at any time to keep pace with changing conditions and information flow.  But you must have your advertising game plan planned out well before you start your campaign.

If there is a "first commandment" of Internet marketing it's this:  NEVER, under any circumstances, start a project with the thought of making a ton of money BEFORE you know E-X-A-C-T-L-Y how you're going to promote it.  Don't be foolish enough to simply assume that, if your product is good enough, people will beat a path to your door and beg you to take their money.

They won't!

"Never, EVER fall into the trap of putting your cart before your horse.  Before you become involved wholeheartedly with a project, make doggone SURE you know EXACTLY how you're going to go about promoting it.  In other words, you need to know PRECISELY how you're going to advertise it, B-E-F-O-R-E" you start a business!"

SECRET NUMBER 10:

"The Big Dogs NEVER
Put the Cart Before the Horse."

Of all the mistakes Internet marketers make that will inevitably lead to failure and utter disaster is allowing themselves to become infected with what I call the "Cart-Before-The-Horse" Syndrome.

Now just what does THAT mean!?

Maybe you already know of that perfect, ideal, once-in-a-lifetime product:  It's something that is glitzy and glamorous.  It's an item that is inexpensive and cost-effective.  You've used this product personally for several months and you know that it works even better than is advertised.  It's something that everybody wants and needs.  It does sound like that "can't miss" product, dunnit?

But, hold on there, cowboy;  lemme ask you a question.

How will people know you have this product?  And I don't want a simplistic answer like, "Oh, I have that area covered;  I already KNOW I need to advertise."

Y'see, merely knowing that you have to advertise just ain't good enough.  You need to know precisely - and I do mean precisely, exactly, specifically - how you're going to promote your product, before you start;  where are you going to promote it, what method (or methods) are you going to use, just how are you going to advertise and over what period of time, what results can you reasonably expect, what is your ad budget, etc, etc.  Just acknowledging that, "I know I need to advertise, and I have a coupla ideas to try out," doesn't cut it!

Naturally, your campaign is like a battle, and any battle is a fluid situation;  you must be prepared to modify your course of action at any time to keep pace with changing conditions and information flow.  But you must have your advertising game plan planned out well before you start your campaign.

If there is a "first commandment" of Internet marketing it's this:  NEVER, under any circumstances, start a project with the thought of making a ton of money BEFORE you know E-X-A-C-T-L-Y how you're going to promote it.  Don't be foolish enough to simply assume that, if your product is good enough, people will beat a path to your door and beg you to take their money.

They won't!

"Never, EVER fall into the trap of putting your cart before your horse.  Before you become involved wholeheartedly with a project, make doggone SURE you know EXACTLY how you're going to go about promoting it.  In other words, you need to know PRECISELY how you're going to advertise it, B-E-F-O-R-E" you start a business!"

SECRET NUMBER 11:

The simplest one of all!  Secret Number 11 is...

As we've stated before...

...common sense is a commodity that is in very short supply on the Internet!

Even well-meaning, ordinarily intelligent people, lured by the hailstorm of gross exaggeration and falsehoods, get on the Internet and are pulled into that mentality that the established rules of business no longer apply.

Well, the established rules DO apply, and we Internet marketers must be continuously reminded of that!  The "Secrets" of the Big Dogs are nothing more than tried and true business principals, combined with common sense to a new marketing medium..... the Internet.

It is a true fact that 97% of people who attempt to run a successful Internet business, FAIL.  That remaining 3% - the folks who ARE actually successful on the Internet - INSTINCTIVELY KNOW THE SEVERAL "SECRETS" OF THE BIG DOGS THAT WE'VE OUTLINED IN THIS CHAPTER.

That, my friend, is why they ARE the Big Dogs!

So if you're looking for that magic button that you only have to press ONE time, never do a thing the rest of your life and have tens-of-thousands dollars pour into your bank account every month?...

Sorry.

Ain't gonna happen!

The magic button to success is a LIE.

It was designed by unscrupulous “gurus” who just want to take your money and keep you broke.  That way you’ll keep buying their “magic button” promises.

"The one true 'secret' of Internet marketing success, is that there IS no secret!"

 

---

Now, before we move on, let’s review.....

1.  The Big Dogs have PATIENCE.
They know it’s going to take at least THREE to SIX months to develop their business.

2.  The Big Dogs spend TIME at their business.
They devote a minimum of ONE TO TWO HOURS per day, EVERY day to their business.

3.  The Big Dogs don’t let CHANGE bother them.
They understand that rapid change is a fact of life on the Internet

4.  The Big Dogs know IT TAKES MONEY TO MAKE MONEY.

5.  The Big Dogs don’t dig for gold; they sell the shovels.
They devote their efforts on programs and products that generate TRAFFIC.

6.  Big Dogs concentrate on programs that require an ONGOING FINANCIAL COMMITMENT.

7.  The Big Dogs use only LEGITIMATE programs that WORK and that provide a genuine value.

8.  The Big Dogs DIVERSIFY by being involved in MULTIPLE programs simultaneously.

9.  The Big Dogs know they are NOT alone.

10. The Big Dogs NEVER put the cart before the horse.
They know EXACTLY how they'll promote a product BEFORE they become involved.

11.  The REAL secret to success on the Internet is that there IS no "secret!"

Study this Chapter  Learn it.  Live it.
If you go no further in this book - if you do nothing more than apply what you've learned thus far -  you will have gotten far more than your money's worth!

So...  whaddya think?  Are you READY for Chapter 4?
Are you ready to become an EXPERT on website traffic generation!?

Forward - To Chapter 4                    Back - To Contents